Immerse Yourself in the World of "Toyama Medicine Peddlers" Through Exhibits of Medicine Kits and Paper Balloons
About this spot
A pharmaceutical history museum opened by Hirokane-do (廣貫堂), one of Toyama's leading pharmaceutical companies. On display are wicker baskets carried by traveling medicine peddlers, antique medicine chests, medicine-themed woodblock prints distributed as promotional items, and many other artifacts that supported the "first benefit, then profit" business model. The exhibit of bonus paper balloons and retro product packaging feels nostalgic just to look at, and the video corner provides a compact overview of Medicine City Toyama's history. The attached shop carries traditional remedies and exclusive merchandise, perfect for final souvenir shopping to wrap up your historic shop tour.
Tips
Admission is free, and free parking is available. Located just a short walk from the streetcar stop. If large group tours overlap with your visit, the exhibition room may become crowded; visit in the early evening for a quieter experience. Confirm closing time in advance for peace of mind.
Best time to visit
Allow about 1 hour. Early evening has fewer visitors, allowing for a more peaceful viewing.
Access & map
2-9-1 Umezawa-cho, Toyama-shi, Toyama 930-0055 (Hirokane-do)
Model course featuring this spot
Toyama: Masù no Sushi and Tour of Historic Pharmaceutical Shops
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