A Popular Seaside Eatery Famous for Towering Sashimi and Wakame Miso Soup
About this spot
"Binbi" is the Tokushima dialect for fish. Binbiya is a premier seafood eatery flying its noren (curtain) along National Route 11 with views of the Seto Inland Sea. Its signature dishes are a sashimi set overflowing from the bowl and a hearty miso soup brimming with wakame and the umami of fish, served in a large bowl. Food enthusiasts from across Tokushima and beyond seek out its bold portions and guaranteed freshness, and weekend lines are common. With ample seating and relatively brisk turnover, waiting while enveloped in the scent of the sea becomes part of the travel experience. This is a place where you can truly experience the prowess of Naruto's ocean.
Tips
The parking lot is spacious, but Sunday lunch draws inevitable lines. Arriving right after opening or around 11 a.m. is strategic. Popular fish may sell out, so earlier visits offer more choices.
Best time to visit
Approximately 1 hour 30 minutes. For shorter waits, arrive right at opening or before 11 a.m.
Access & map
〒771-0372 Tokushima Pref., Naruto City, Kitanada-cho, Awata Hashika-ya 20-2
Model course featuring this spot
Naruto Kitanada Fish Market and Binbiya: A Culinary Journey Through Ocean Bounty
Tokushima
Explore features & model courses
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