Naruto's Roadside Station Showcasing Sweet Potato Sweets and Naruto Kinako Specialties
About this spot
Michi-no-Eki Kuru-Kuru Naruto is an experiential roadside station themed around Naruto's local specialty, Naruto kinako sweet potato. A shop displays roasted sweet potato, daigaku-imo, and all manner of sweet potato confections; a food court features cuisine using Tokushima ingredients; and a direct-sales market carries local vegetables and seafood—the interior is like a showcase of "delicious Naruto." Climb the rooftop deck for sweeping views of the Naruto countryside and hear the laughter of children playing. For snacks, try the perfectly sweet Naruto kinako sweets or soft-serve ice cream. This convenient roadside stop combines a driving break with sweet rewards.
Tips
Easily accessible along National Route 11, though the parking lot fills on weekend afternoons. Popular sweets may sell out, so purchase when you spot something of interest. Since souvenirs may accumulate, an eco-bag is handy.
Best time to visit
Approximately 1 hour. Afternoon snack time is perfect for exploring sweets.
Access & map
〒772-0042 Tokushima Pref., Naruto City, Otsu-cho, Bizen-shima, Azen-no-koe 338-1
Model course featuring this spot
Naruto Kitanada Fish Market and Binbiya: A Culinary Journey Through Ocean Bounty
Tokushima
Explore features & model courses
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