Direct-Sale Market at a Roadside Station Brimming with Seasonal Citrus and Processed Goods
About this spot
A highly regarded roadside station nationwide where the mountain blessings of Uchi-ko's rural areas gather in one place. The direct-sale shop is packed with fresh-picked vegetables, seasonal citrus fruits, wild vegetables, and more, while also featuring exclusive processed goods such as sherbet, gelato, ham and sausages from the smokehouse, and bread baked in a stone oven. The grounds along the Odagawa River are lush with greenery, and crossing the suspension bridge for a leisurely riverside stroll is a delightful experience. With restaurants and takeout light food options available, take Uchi-ko's flavors home entirely as the grand finale to your white-walled stroll.
Tips
About a 5-minute drive from the townscape with free parking. Popular bread and gelato may sell out, so purchase when you spot them. If taking home fresh items or cold souvenirs, a cooler bag is recommended.
Best time to visit
Allow approximately 1 hour and 30 minutes. Direct-sale items are most abundant during the day, but even in the late afternoon, processed goods and baked items remain well-stocked.
Access & map
〒790-0934 Ehime Prefecture, Kita-gun, Uchi-ko Town, Uchi-ko 2452
Model course featuring this spot
Uchi-ko: Uchiko-za Theater and the White-Walled Retro Town of Wax Production
Ehime
Explore features & model courses
Like this spot? Sign up free to save it to your own booklet as a plan or a want-to-go.