Model Itineraries in Ehime

A one-day course to enjoy Yawatahama city, one of Shikoku's premier fishing port towns, centered around the Yawatahama Minato Fireworks Festival held on August 15, 2026 (Saturday). During the day, taste fresh seafood at Michi-no-Eki Minato Oasis Yawatahama Minaatto, enjoy a panoramic view of the port town from Oji no Mori Park, and savor local cuisine in Yawatahama's shopping district. In the evening, cool off by the banks of Yawatahama Port while enjoying dinner and securing a viewing spot. As night falls, watch approximately 3,500 fireworks light up the night sky above the port. A summer plan that lets you enjoy both the vibrant atmosphere unique to a port town and fireworks displayed over the sea.

This is a one-day course centered on the 39th Kamijima Hometown Night Market held on August 1, 2026 (Saturday), allowing you to enjoy Kamijima, an island town floating in the Seto Inland Sea. In the afternoon, stroll leisurely through the shopping street around Yusuki Port and gaze at the Yusuki Commercial Merchant High School campus, a symbol of the island. Cross the bridge to nearby Iwaki Island and enjoy stunning Seto Inland Sea views from Shirataki Mountain, where over 1,000 stone Buddha statues line the path. In the evening, return to Yusuki Inner Port and enjoy local festival food stalls and festive atmosphere while awaiting the fireworks. Throughout the long festival hours from 5 PM to 9 PM, fireworks will illuminate the Seto Inland Sea at night. Experience a leisurely summer day unique to island time with your family.

This is a full-day course centered on the Ohnishi Ikokoi Summer Festival held at Ohnishi Community Center in Ohnishi, Imabari City (August 15, 2026). During the day, discover local seafood at the Kurushima Strait-side rest stop, enjoy panoramic views of the world's first three-span suspension bridge from Itoyama Park's observatory, and visit Seisho Park in Namigata Town while enjoying the sea breeze before an early dinner. Arriving at Ohnishi Community Center at 5 p.m., the main festival event begins. Surrounded by the glow of food stalls and the sounds of traditional music, enjoy a quintessential Shimanami summer night as a family. A cherished moment of summer unique to Imabari.

A full-day course centered around the "The BON Festa" summer festival (August 14, 2026) held at Tamakawa General Park Grounds in Tamakawa Town, Imabari City. During the day, explore the verdant Tamakawa Town, view art at Tamakawa Museum of Modern Art, leisurely walk through the steam-filled streets of Donkawa Onsen, and cool off in the clear stream at Donkawa Valley Seseragi Park. In the evening, stop at Roadside Station Imabari Yunomura Onsen for shopping and an early dinner, then head to the venue at Tamakawa General Park Grounds at 5 PM. A family-friendly evening of mountain summer festival surrounded by Bon Odori circles and lantern lights. Details of opening hours may change on the day, so check local announcements when you arrive. Enjoy Imabari's leisurely summer while feeling the cool mountain breeze.

A full-day course centered around the "Asakura Summer Festa" (August 11, 2026) held in the Asakura district, a mountainous area of Imabari City, where you can fully enjoy nature and nostalgic activities. Spend the daytime enjoying waterside walks at Asakura Lake (Asakura Dam), touching fluffy towels and gardens at the Towel Art Museum ICHIHIRO, and having fun with family at nostalgic rides at Sunpark Yunomura. After an early dinner at Roadside Station Imabari Yunomura Onsen, from 5 PM, Asakura Junior High School 2nd Grounds becomes the venue for the community summer festival. It's a course where families can leisurely experience a peaceful rural summer festival, away from urban noise.

A full-day experience celebrating the first day of Imabari Citizen Festival "Onmaku" (August 8, 2026), showcasing the charm of this port town known for towels and shipbuilding. In the morning, stroll through Imabari Castle with its beautiful seawater-filled moat, enjoy soft towels and gardens at Towel Museum ICHIHIRO, and view the iconic Kurushima Kaikyo Bridge from Sunrise Itoyama. After an early dinner at Honmachi Shopping Street, from 5 p.m., the entire harbor and shopping street areas transform into a festival celebration. A course where your family can fully experience the energy of "Onmaku" with its spectacular lion dances and performances lighting up the port town.

A full-day course celebrating Matsuyama, featuring the first day of the summer festival 'Matsuyama Yakyu-ken Odori' (August 7, 2026), where you walk and explore Matsuyama city. Daytime includes viewing Matsuyama Castle's keep overlooking the city, walking through the streets of Dogo Onsen, one of Japan's three ancient hot springs, and learning about the city's modern history at the Slope-of-the-Cloud Museum. After an early dinner at Oodaidori Shopping Street, from 5 PM onward, the area around Oodaidori, Senfune-cho, and Shiroyama Park (Hori-no-uchi area) becomes the venue for Yakyu-ken Odori. With food trucks lining the Shiroyama Park venue, it's a course where families can experience the unique Matsuyama-style dance festival.

With the Shikoku Central City Port Festival Fireworks Show on July 25, 2026 (Saturday) as the star, this 1-day course lets you enjoy Shikoku Central, a town of papermaking. Spend the daytime learning about the town's industrial history at the Paper Town Museum, strolling through Mishima Dori Shopping Street, and enjoying outdoor activities with your children at Mishima Park. In the evening, move to the area around Mishima Port fireworks venue and grab a meal while waiting for the show; at night, approximately 7,000 fireworks light up the port's night sky. A one-day summer plan unique to Shikoku Central, where you can experience both the learning of a manufacturing town and the spectacular Port Festival fireworks.

A one-day course to enjoy Shikoku Chuo City's Doi town, centered around the Doi Summer Festival Fireworks Display held on August 15, 2026 (Saturday). During the day, enjoy greenery and playground equipment at Doi Central Park (土居中央公園), leisurely explore the town's central shopping street, and experience the cool riverside scenery around Furusato Hiroba (ふるさと広場), the festival venue. In the evening, cool off while having dinner from food stalls and takeout near the opposite bank of Furusato Hiroba, then secure your viewing spot. As night falls, watch approximately 2,200 fireworks light up the night sky. This is a perfect full-day plan for families to enjoy both a warm festival rooted in the community and beautiful summer fireworks.

Centered on the Summer Festa in Kamiura Fireworks Festival starting at 8 PM on July 26, 2026 (Sunday), this is a full-day course to enjoy Omishima Island on the Shimanami Kaido. In the afternoon, visit Oyamazumi Shrine, the head shrine of Mishima Shrines nationwide, view the Tatara Bridge at Michi no Eki Tatara Shimanami Park, and experience art at Omishima Art Museum. In the evening, return to the Iguchi district venue and have dinner while waiting for the show, and at night, approximately 1,700 fireworks illuminate the island night sky. This is a unique summer day plan of Omishima, allowing you to indulge in a historic shrine, spectacular views of the Shimanami Kaido, and fireworks.

A one-day course to enjoy the Sanmiku area of Imabari Town, Ehime Prefecture, centered around the Seto Evening Calm Festival held on August 2, 2026. Start midday with water activities in the calm waters of Sanmiku Bay, then spend the afternoon strolling through the timeless fishing harbor landscape of Sanmiku Port. Visit the Michi-no-Eki Imabari Kirara-kan roadside station to search for local specialties, then return to Sanmiku Beach in the evening to enjoy the cool breeze and have an early dinner. As darkness falls, approximately 2,000 fireworks burst into the night sky above the quiet inlet. This is the ultimate summer day plan unique to the Sada Misaki Peninsula—combining a calm sea, fishing port charm, and spectacular fireworks.

A one-day course enjoying the rural mountains of Kihoku Town, centered around the Chikayoshi Summer Festival Fireworks held on July 26, 2026 (Sunday) from 20:10-20:40. In the daytime, enjoy walking around the Chikayoshi Station shopping district, water play on the Hiromi River riverbank, and experience local flavors at Michi-no-Eki Hiyoshi Yume Sanchi. In the evening, return to the Chikayoshi district venue to have a meal while waiting for the show, and at night approximately 2,000 fireworks will light up the countryside sky. A unique summer one-day plan for Kihoku Town where you can fully enjoy both water play in a clear stream and the town's summer festival.

A one-day course centered on the Saijo Citizen Summer Fireworks Festival held on August 17, 2026 (Monday) at 8:00 PM on the Kamo River embankment in Saijo City, Ehime Prefecture. In the daytime, leisurely walk through the shopping street in front of Iyo-Saijo Station and pay your respects at Ishizuchi Shrine (石鎚神社), gazing up at Ishizuchi Mountain, the highest peak in western Japan. In the afternoon, take a break at the Komatsu Oasis Roadside Station with views of the mountains, then cool off with the spring water "Uchinuki," also selected as one of Japan's 100 best waters. In the early evening, have dinner at a shopping mall food court, and stock up on drinks and insect repellent for peace of mind. As evening falls, head to the banks of the Kamo River and enjoy the beautiful sight of fireworks reflecting on the water with your family. A distinctly Saijo summer day plan: savor the nature and history of the water town during the daytime, and conclude the evening with fireworks on the Kamo River.

A full-day course to enjoy Ozu City, known as "Little Kyoto of Iyo (伊予の小京都)", with the Ozu River Festival Fireworks Grand Display, to be held on Monday, August 3, 2026, as the highlight. Spend your day walking through the wooden-reconstructed Ozu Castle to experience the history of the castle town, appreciating the famous garden overlooking the Hiji River at Garyu Sanso, and visiting Ozu Red Brick Hall where Meiji-era charm still lingers. In the evening, relax along Hiji-kita River Bank while enjoying an early dinner and securing your viewing spot. As night falls, gaze up leisurely at approximately 3,000 fireworks illuminating the night sky above the clear Hiji River. A perfect summer day to enjoy both the historic atmosphere of the castle town and the beauty of the river festival fireworks.

Enjoy a special full-day course centered on the Nagahama Akahashi Summer Festival Fireworks, held on August 1, 2026 (Saturday) at 8 PM at Nagahama Waterfront Park in Ōzu City, the "Little Kyoto of Iyo." In the morning, visit Ōzu Castle with its impressive original castle tower, then in the afternoon explore Garyu-Sanso, a renowned garden along the Hijikawa River, and Pokopen Yokocho with its nostalgic Showa-era atmosphere. In the evening, admire the Nagahama Ōhashi Bridge, a red movable bridge that inspired the festival's name, while enjoying the cool breezes of the port town. Approximately 1,800 fireworks illuminate the Hijikawa River estuary for a memorable summer finale unique to Ōzu and Nagahama. This full-day plan is perfect for families wanting to enjoy both the charm of castle-town exploration and the scenic beauty of the port town.

Centered on the Hojo Sea Festival held on July 25, 2026 (Saturday), this is a full-day course to enjoy the sea of the Hojo area in Matsuyama City. In the afternoon, enjoy a walk along the shopping street in front of Hojo Station, then take a ferry to Shikajima to encounter the island's nature and deer, and enjoy swimming at Shikajima Beach with the whole family. In the evening, return to the Hojo Outer Port venue and have dinner while waiting for the show to start, and at night, approximately 4,000 fireworks color the sky above the seaside. This is a summer day plan unique to the Hojo Sea, allowing you to indulge in island exploration, swimming, and sea festival fireworks.

Featuring the Hirano Summer Festival starting July 25, 2026 at 8:15 PM, this course lets you enjoy a full day in Ōzu City, known as 'the Little Kyoto of Iyo.' By day, walk the white-walled townscapes of Ohanahan Street, savor the castle-tower views from Ōzu Castle, and experience the renowned riverside garden and refined architecture of Garyu Sanso. In the evening, head to Hirano Town—the festival venue—to grab dinner while awaiting the opening, and at night, fireworks illuminate the local sky. A uniquely Ōzu summer day where you can indulgently enjoy both castle-town exploration and the local summer festival's fireworks.

With the Shin'ya Summer Festival Fireworks Display starting at 8:30 PM on July 24, 2026 (Friday) as the centerpiece, this course lets you enjoy Oozu city - known as Iyo's Little Kyoto - throughout the day. In the daytime, spend quiet moments at Joroji Temple with connections to the Shin'ya clan, enjoy the panoramic views from Oozu Castle's tower, appreciate the scenic riverside garden at Garyusan-so, and stroll the old-fashioned town streets on Ohanashan-dori. In the evening, return to the venue in Shin'ya district for dinner while waiting for the show, and at night, approximately 800 fireworks light up the Shin'ya night sky. A summer day plan unique to Oozu where you can indulge in both castle town exploration and fireworks.

A full-day course to enjoy all the charms of Saijo City (西条市), Ehime Prefecture from noon, with the Nyugawa Fireworks Festival held on July 25, 2026 (Saturday) as the main attraction. Saijo City is known as the "City of Water" where "uchimuki" (打抜き) - a subterranean spring selected as one of Japan's 100 Best Waters - springs up from various places throughout the town. In the afternoon, explore the cool grounds of Isono Shrine (伊曽乃神社), Saijo's chief shrine, and walk along the riverside of the nature-rich Kamo River (加茂川) with a view of Mount Ishizuchisan (石鎚山). In the early evening, enjoy a meal around Mioigawa Station while soaking in the local summer atmosphere, then move to the venue early to secure a good spot. As dusk falls, approximately 6,000 fireworks open successively in the sky of Hokuo-shingai (旭新開), painting Saijo's summer night in vivid color. With the refreshing breeze along the river, this is the ultimate summer Saijo plan where families can enjoy together.

A full-day course centered on "Nan Rec Jumbo Pool," an outdoor leisure pool in Ainan Town, Minami-Uwa County, Ehime Prefecture, operating from June 27 (Saturday) to August 31 (Monday), 2026. Don't miss that entry is free on opening day, June 27. In the morning, visit the roadside station "Misho MIC" to experience local flavors like seafood and citrus fruits from Ainan Town, then lightly exercise at the adjacent Nan Rec Park to prepare for the pool. At noon, head to the Jumbo Pool. In addition to a 50m-long water slide pool, a wave pool with dynamic waves, and a lazy river where you drift along gently, there's also a shallow infant pool for young children, allowing each family member to enjoy water play in their own way until evening. With free parking provided, you can visit by car with peace of mind. On weekends, holidays, and August 10-14, the park opens at 9:00 AM, allowing you to enjoy a full day of play. Experience a summery day in the relaxed atmosphere unique to Ainan Town, close to the sea.

A full-day course centered around Welpia Iyo Leisure Pool in Shimomitani, Iyo City, which operates from July 11 (Saturday) to August 31 (Monday) 2026 (please note: closed July 13–17). In the morning, pay your respects at Iyozu Hiko no Mikoto Shrine (Tsubaki Shrine), beloved as one of Shikoku's premier shrines for matchmaking and business prosperity, praying for your family's safety throughout the day. Next, take a leisurely stroll with your family through Nada Town Shopping Street in central Iyo City. After exploring the local shops in the nostalgic white-walled town setting, it's time to visit Welpia Iyo Leisure Pool from noon onwards. The facility features a large leisure pool and water slide, with operation hours from 10 AM to 4 PM for plenty of swimming fun. Admission is ¥1,300 for middle school students and above, ¥600 for ages 3 through elementary school students, and note that accompanying adults also require admission—confirm these details in advance. The highlight of this course is experiencing the serene atmosphere of the shrine, the nostalgic charm of the shopping street, and the open, liberating leisure pool—three contrasting attractions in a single day. Located about 30 minutes by car from central Matsuyama City, this itinerary offers excellent accessibility and is perfect for family summer vacations or weekend outings.

A full-day course centered on the "Iyo Mishima Athletic Park Pool (伊予三島運動公園プール)" in Shikoku Central City (四国中央市), which operates from July 17 (Friday) to August 23 (Sunday), 2026. In the morning, enjoy the view from the castle tower at Kawanoe Castle (川之江城), the symbol of the city, and then visit a museum that showcases the history of Shikoku Central City, known as a papermaking town. After noon, it's finally time for the pool. After a proper swim in the 50m pool, drift gently in the river pool, experience the waves of the wave pool with your body, and even young children can enjoy water play safely in the toddler pool. A slider pool is also available, so children from elementary school age to adults can enjoy themselves without getting bored until evening. The admission prices are very reasonable—200 yen for junior high school students and above, 100 yen for elementary school students, and free for preschoolers—making it an attractive destination. With 66 free parking spaces available, coming by car is convenient. Since operations run until 5 PM, you can plan with the evening time in mind and enjoy a leisurely day. It's a perfect course to fully enjoy a summer vacation day at Shikoku Central City with water play.

A full-day course that enjoys Iyo City's downtown charm and beaches while featuring Goshikihime Kaihama Park, which opens from June 28 (Sunday) to August 31 (Monday) in 2026. In the morning, leisurely stroll through Gunchu Shopping Street in front of Iyo Railway Gunchu Port Station, and visit Iyooka Hachiman Shrine, which is beloved by locals, to pray for safe travels. After getting a bite to eat while admiring the calm view of Gunchu Port, head to Goshikihime Kaihama Park in the afternoon with its beautiful white-sand beach. The beach house is equipped with changing rooms, showers, and restrooms, so it's reassuring that you can change into your swimsuit and head right into the water. Swimming hours are from 9:00 AM to 6:00 PM, and in the afternoon you can spend plenty of time enjoying wave and sand play. Located in Ozaki, Iyo City, Goshikihime Kaihama Park offers beautiful white sand and calm Seto Inland Sea views. Why not enjoy a leisurely summer day with your family? Prepare your swimsuit and towel, and head to the sea in Iyo City.

A full-day course in Futami Town, Iyo City, Ehime Prefecture, centered around Futami Seaside Park "Michi-no-Eki Futami" Seawater Bathing Beach, which will be open from 9 a.m. to 6 p.m. from June 29 (Monday) to August 31 (Monday) in 2026. In the morning, first visit JR Shimoodan Station (下灘駅), known for its spectacular views overlooking the blue Seto Inland Sea, and enjoy the seascapes spreading from the platform. Then head to the Gunchu area in the center of Iyo City, stroll through Gunchu Shopping Street where old townscapes remain, and have lunch at a local eatery. After refueling, the afternoon culminates at Futami Seaside Park "Michi-no-Eki Futami" Seawater Bathing Beach. The bathing beach adjacent to the roadside station is free to enter and is fully equipped with changing rooms, showers, and coin lockers, allowing you to enjoy water play with minimal baggage. Showers are available for 200 yen per 2 minutes, making it a convenient feature for rinsing off sweat and sand after swimming—a delightful point for families. The shallow, calm sea is also ideal for small children's water play, and you can take breaks at the roadside station's gift shop and rest areas. Swimming is available until 6 p.m., so it's recommended to wrap up a bit earlier to allow time for changing. Futami Town is also known for the beauty of sunsets sinking over the horizon, so if time permits, enjoy the changing colors of the evening sky. Prepare your swimsuit and towel and head out to Futami Town in Iyo City, facing the Seto Inland Sea.