Stroll Through Nostalgic Townscapes Lined with White-Walled Storehouses and Merchant Houses
About this spot
This street preserves the authentic ambiance of Ōzu's castle town, lined with white-walled earthen storehouses and historic merchant houses standing side by side. Once famous as a filming location for an NHK morning drama series, it is now called by that show's affectionate nickname. Along the walk, sweet shops and souvenir stores offer perfect spots to rest, making it an ideal start to your day.
Fireworks details
Name: 平野夏まつり
Date & time: 7/25 (Sat) 20:15–
Venue: 大洲市平野町
2026年7月25日(土)20:15から行われる、大洲市平野町の夏まつりの花火です。地域の住民が集って盛り上げる祭りらしい、あたたかく親しみやすい雰囲気の中で花火を楽しめます。城下町の歴史散策の締めくくりにふさわしい、平野町ならではの夏の夜です。
Tips
打上数は公表されていないため、当日は現地の案内に従って観覧場所を決めましょう。荒天時は中止・延期の可能性があるため、事前に大洲市の発表を確認してください。帰り道は街灯が少ないためライトを用意すると安心です。
Food stalls
Hours: 18:00–21:00
Where: 大洲市立平野小中学校グラウンド
※Announced for 2026. Stall lineups change year to year. Please check the official site for the latest details.
Turn this into a day plan with stall time includedTips
Within walking distance from parking in central Ōzu. Choose shaded paths in summer when sunshine is intense.
Best time to visit
Duration: approximately 1 hour. Early afternoon offers a relatively quieter experience for exploring.
Access & map
795-0012, Ōzu, Ōzu City, Ehime Prefecture
Model course featuring this spot
2026 Hirano Summer Festival Full-Day Course
Ehime
Explore features & model courses
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