Peek into local shops and feel the summer festival atmosphere
About this spot
A street in the center of Doi town lined with traditional shops that have stood for decades. Local restaurants and confectioneries beloved by residents for years are scattered throughout, and the festival atmosphere gradually builds as the evening approaches on the festival day. While not flashy, the charm lies in the warm, community-rooted atmosphere, making it perfect for relaxing before the fireworks. It's recommended to have a light snack here in preparation for the evening food stalls.
Fireworks details
Name: 土居夏まつり花火大会
Date & time: 8/15 (Sat) Time TBA
Venue: ふるさと広場対岸
Shells: approx. 2,200
2026年8月15日(土)開催、四国中央市土居町の夏を彩る土居夏まつり花火大会です。ふるさと広場の対岸から見上げる夜空に、約2200発の花火が次々と打ち上がります。地域住民が力を合わせて作り上げるこのお祭りは、都会の花火大会にはない温かい一体感が魅力です。家族でゆったりと過ごした1日の締めくくりに、心に残る花火の時間を楽しみましょう。
Tips
荒天時の開催可否は四国中央市や主催者の公式発表で確認を。終了後は周辺道路が混み合うため、少し余韻を楽しんでから移動するのがおすすめです。川辺は足元が暗いので、スマホのライトなどを準備しておくと安心です。
Food stalls
Hours: 祭り19:00–（花火は20:00–20:25）
Where: ふるさと広場対岸 会場
Scale: 約50の露店
※WalkerPlus花火（2026年8月15日開催情報）本文に「会場には約50の露店がずらりと軒を連ね」と記載＋一覧に「屋台：あり」表示。. Stall lineups change year to year. Please check the official site for the latest details.
Turn this into a day plan with stall time includedTips
About 5 minutes by car from Doi Central Park. Business hours vary by shop, so it's best to check in advance. During summer, some areas of the street have little shade, so pause occasionally to rest.
Best time to visit
Approximately 1 hour 15 minutes required. Mid-afternoon snack time is recommended for visiting.
Access & map
〒799-0405 Mishima-chuo 2-chome 11-11, Shikoku Chuo City, Ehime Prefecture
Model course featuring this spot
2026 Doi Summer Festival Fireworks Display - Full Day Experience Course
Ehime
Explore features & model courses
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