Stock Up on Local Vegetables, Rice Cakes, and World Heritage Souvenirs All in One Place
About this spot
A roadside station along National Route 4 in the world heritage town of Hiraizumi, known by the nickname "The Ideal Land Where Golden Flowers Bloom." The farm products corner displays seasonal vegetables, fruits, and rice delivered by local farmers. Reflecting the region's rice cake culture, there are many mochi products, as well as world heritage souvenirs like sweets inspired by the Konjikudō. There are also a restaurant and light food counter, perfect for a rest after your walks. Grandparents can enjoy vegetable and local food shopping while grandchildren pick out snacks—it's one of the great joys of a roadside station that each generation finds their own pleasures. A stop here at the end of your trip lets you take home all the bounty of Hiraizumi.
Tips
Located along National Route 4 with ample parking, it's convenient as a stop on your way home. Popular farm products can sell out by late afternoon, so reserve items you like when you find them. Rest areas and restrooms are well-maintained, and it's useful as a break stop before long-distance driving.
Best time to visit
Approximately 45 minutes. Stop on your way out in the late afternoon. For farm products with the best selection, aim for earlier hours.
Access & map
〒029-4102 Iwate Prefecture, Nishi-Iwai District, Hiraizumi Town, Hiraizumi Kairaku 112-2
Model course featuring this spot
Hiraizumi: World Heritage Walking Tour of Konjikudō at Chūson-ji Temple and Mōtsū-ji Temple
Iwate
Explore features & model courses
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