Browse the station area for souvenirs and take a short break
About this spot
Around JR Hakuba Station, the gateway to Hakuba Village, you'll find charming resort-style shops and restaurants. In this relaxed, resort-like atmosphere, you can enjoy shopping for souvenirs and taking a break at a café. On the day of the summer festival, the station area sees more visitors than usual, creating an increasingly festive atmosphere leading up to the event.
Fireworks details
Name: 白馬の夏祭り
Date & time: 8/1 (Sat) 20:00–
Venue: 北安曇郡白馬村・北城
2026年8月1日(土)開催、48回を数える白馬の夏祭りです。北城エリアの夜空に花火が次々と打ち上がり、北アルプスの山並みを背にした景色は白馬村ならではの雄大さです。地域の人たちが長年育んできた手作りの夏祭りで、観覧客との距離も近く、身近な場所で花火の迫力を感じられるのが魅力です。標高の高い立地のため、涼しい夜風の中で花火を楽しめるのもうれしいポイントです。
Tips
荒天時は中止または内容変更となる場合があるため、当日は主催者の発表を確認しましょう。夜は真夏でも冷え込みやすいので羽織ものを忘れずに。終了後は周辺道路が混み合うため、少し余韻を楽しんでからの移動がおすすめです。
Food stalls
Where: キッチンカーの出店予定(詳細な店舗数・場所は不明)
※Announced for 2026. Stall lineups change year to year. Please check the official site for the latest details.
Turn this into a day plan with stall time includedTips
About 10 minutes by car from Hakuba Iwatake Mountain Resort. Shop hours vary, so if you have a specific store in mind, it's best to visit early.
Best time to visit
Approximately 45 minutes. At this time before evening, shops are still open and easy to browse.
Access & map
〒399-9301 Nagano Prefecture, Kitaazumi District, Hakuba Village, Kitashiro, Hakuba Station Area
Model course featuring this spot
2026 48th Hakuba Summer Festival - One Day Full Experience Course
Nagano
Explore features & model courses
Like this spot? Sign up free to save it to your own booklet as a plan or a want-to-go.