2026 Ureshino Ookin Festival: A Full-Day Course

This full-day course centers on the Ureshino Ookin Festival, held on Saturday, July 25, 2026, in the Ureshino area of Matsusaka City, Mie Prefecture. At midday, enjoy touring the stone walls of Matsusaka Castle Ruins, a symbol of Matsusaka, then stroll through the neighboring Goshoban Yashiki to see a row of Edo-period samurai residences. In the afternoon, head to Matsusaka Agricultural Park Bell Farm for family time with animal encounters and a wide lawn to play on. In the evening, return to the Ureshino area for dinner and stake out a spot to enjoy the atmosphere of the local summer festival. From 19:00 to 20:00, about 400 fireworks light up the local night sky. This Matsusaka-only plan combines a castle-town stroll, an agricultural park, and a community-rooted fireworks display. Since the venue isn't huge, families can enjoy the show at a relaxed pace, which is one of its biggest appeals.