NiigataTravel

Stock up on souvenirs with Minamiuonuma Koshihikari rice and fresh local vegetables

About this spot

A roadside station where the bounty of rice-growing Minamiuonuma comes together. The direct sales shop is lined with Minamiuonuma Koshihikari rice, fresh vegetables from local farmers, and specialty items like sasa-dango (bamboo leaf dumplings), perfect for bulk souvenir purchases. The grounds also feature a memorial hall displaying artworks, offering a chance to relax and experience art between shopping. As a finale to your day, enjoying the time to search for each family member's favorite items is a delightful experience at this spot.

Tips

Popular items at the direct sales shop may sell out by late afternoon, so if you have something in mind, consider stopping by earlier. Rice is heavy, so try to park as close as possible before purchasing. Wide free parking and restrooms are available, making it convenient for a break before heading home.