Taste local mochi cuisine reflecting Ichinoseki's mochi culture and discover locally-made souvenirs
About this spot
A roadside station along National Route 342, just a short drive from Genbikei Gorge toward the Ichinoseki city center, promoting Ichinoseki's mochi culture under the banner 'Mochi and Hot Spring Town.' The Ichinoseki region, with one of Japan's foremost mochi traditions, prepares mochi for every celebration and seasonal event, enjoying varied flavors with sweet bean, zunda, and walnut fillings. The attached restaurant is popular for local 'mochi dinner' sets featuring multiple mochi varieties at once, offering a different mochi experience than dango. The farm-direct corner displays fresh vegetables from local farmers, mochi confections, and regional processed goods—ideal for souvenir hunting. Whether as a driving break or to take home Ichinoseki's entire food culture, it's the perfect spot to wrap up your gorge walk shopping.
Tips
About 5 minutes by car from Genbikei Gorge, with free parking. The restaurant gets crowded at lunch hours; shifting your timing offers a more relaxed meal. Popular farm-direct items may sell out before evening, so secure souvenirs early. Mochi and fresh confections have short shelf lives, so a cooler bag is helpful.
Best time to visit
Approximately 1 hour 15 minutes required. Early afternoon, after lunch rush, is ideal. Visit farm-direct during daytime for the most selection.
Access & map
〒021-0101 Iwate Prefecture Ichinoseki City Genbiki-cho Okino-no 220-1
Model course featuring this spot
Genbikei Gorge: Flying Dango and Valley Walking
Iwate
Explore features & model courses
Like this spot? Sign up free to save it to your own booklet as a plan or a want-to-go.