Chicken Nanban Burgers and Souvenir Hunting at the Rest Area
About this spot
A rest area located along National Route 10 in northern Nobeoka; the name "Hayuma" derives from the swift relay horses that raced along ancient highways. The product hall displays mountain specialties, processed foods, and regional delicacies from Nobeoka and northern Miyazaki, making it perfect for souvenir shopping. The signature item is the Chicken Nanban burger, a casual way to enjoy the local flavor—so tempting that many can't resist ordering it even after lunch. Processed products made from sweetfish raised in the pristine Kitagawa River and locally grown vegetables are in abundance, and the restaurant serves regional cuisine as well. With convenient proximity to the expressway interchange, this facility serves as an excellent shopping hub during the latter half of your trip. Pack the lingering taste of Nobeoka's culinary delights into your souvenir bag.
Tips
Popular items like the Chicken Nanban burger can sell out, so purchase promptly if you spot them. If you're buying refrigerated souvenirs, a cooler bag is recommended for peace of mind. Take advantage of this stop to handle restroom breaks and stretch during your drive.
Best time to visit
Approximately 1 hour. Mid-afternoon, after the lunch rush, is a relaxed time to browse the shops.
Access & map
〒889-0102 Miyazaki Prefecture, Nobeoka City, Kitagawa-machi, Nagai 5751-1
Model course featuring this spot
Nobeoka: Nobeoka Castle Ruins and the Birthplace of Original Chicken Nanban - Taste and Castle Mountain Stroll
Miyazaki
Other courses featuring this place
2026 Unama Jizo Summer Festival - Full Day Experience Course
Local specialty products and regional sweets
Explore features & model courses
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