NiigataLeisure

Michi no Eki Chijimi no Sato Ojiya (道の駅ちぢみの里おぢや)

Flow of the course

About 75 min here

About 15 min to the next stop

Next stop: View Nishikigoi, Native to Ojiya, Up Close in Its Vibrant Display Ponds

About this spot

This roadside station in Ojiya City is a tourism hub offering regional specialties, including Ojiya Chijimi (小千谷ちぢみ), a fabric designated as a National Important Intangible Cultural Property. The shop, stocked with fresh local vegetables, rice, and souvenirs, is bustling even on the day of the fireworks festival. The food court serves Niigata's local dishes and cuisine made with local ingredients, making it a good spot for lunch. At the Ojiya Chijimi exhibit corner, you can actually feel the cool texture of this summer hemp fabric, renowned both in Japan and abroad. Starting your day here to experience local culture and flavors will help build up your excitement for the Ojiya Matsuri.

Tips

About 5 minutes by car from the Ojiya Interchange, and also easy to access from the city center. Visitor numbers increase from evening onward on the day of the fireworks festival, so the morning through early afternoon is the best time to browse at leisure. It's reassuring to pick up souvenirs and snacks during the day.