Yui-Shiori
Approximately 5,000 fireworks illuminate the summer night sky above the Japan Sea - Naoetsu's ultimate summer climax
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Approximately 5,000 fireworks illuminate the summer night sky above the Japan Sea - Naoetsu's ultimate summer climax

About this spot

The Naoetsu Gion Festival Grand Fireworks Display is deeply rooted in the community as the climax of the Gion Festival that marks the end of summer in Naoetsu. Approximately 5,000 fireworks launched from the Sekikawa River mouth toward the Japan Sea burst magnificently in the open space above the sea, their impact is extraordinary. Enjoying the fireworks together with the light reflected on the sea surface, the scent of the salt air, and the sound of waves offers a grandeur distinctly different from inland fireworks displays. The bustling night filled with festival stalls and portable shrines of the Gion Festival creates a summer spectacle representative of Joetsu. Please savor the sense that all the moments of this full day have accumulated toward this grand finale.

Fireworks details

Name: 直江津祇園祭大花火大会

Date & time: 7/26 (Sun) Time TBA

Venue: 上越市・直江津地区(関川河口周辺)

Shells: approx. 5,000

Food stalls

Where: 海浜公園・直江津屋台会館周辺(うみまちフェスティバル会場)

Based on previous years. Stall lineups change year to year. Please check the official site for the latest details.

Turn this into a day plan with stall time included
Source: niigata-kankou.or.jp

Tips

Always confirm the start time on the official festival information (as the time has not been finalized). In case of bad weather, the display may be canceled or postponed. After the display ends, surrounding roads and Naoetsu Station will be extremely congested; it's recommended to stagger your departure by lingering at the venue for a while to savor the afterglow before heading home. If traveling by car, confirm parking locations and capacity status in advance.

Best time to visit

According to the scheduled start time. Spread out your sheet and be ready 30 minutes before the opening.

Access & map

Niigata Prefecture, Joetsu City - Naoetsu area (around the Sekikawa River mouth)

Model course featuring this spot

2026 Naoetsu Gion Festival Grand Fireworks Display - Full Day Enjoyment Course

Niigata

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Approximately 5,000 fireworks illuminate the summer night sky above the Japan Sea - Naoetsu's ultimate summer climax (Niigata) | Things to Do & Highlights | Yui (栞)