
Secure a spot in the viewing area at the Sekikawa River mouth and await the opening while enjoying the night breeze
About this spot
The area around the Sekikawa River mouth, the launch site for the Naoetsu Gion Festival Grand Fireworks Display, features expansive viewing spaces along the riverbed and embankments. The wide-open landscape facing the Japan Sea is the greatest charm, allowing you to enjoy the fireworks from the front without obstructions. Spectators begin gathering from the evening, and the atmosphere of the festival's excitement building is a unique enjoyment of this time. After spreading out your leisure sheet, you can browse the surrounding food stalls while enjoying the night breeze blowing from the sea as you leisurely await the opening.
Fireworks details
Name: 直江津祇園祭大花火大会
Date & time: 7/26 (Sun) Time TBA
Venue: 上越市・直江津地区(関川河口周辺)
Shells: approx. 5,000
直江津祇園祭大花火大会は、直江津の夏を締めくくる祇園祭のクライマックスとして地元に深く根付いた花火大会です。関川河口から日本海に向けて打ち上げられる約5,000発は、海の上の開けた空間で大きく開き、その迫力は格別です。海面に映る花火の光、潮の香り、波の音とともに楽しむ花火は、内陸の大会とはひと味違う雄大さがあります。祇園祭の屋台や神輿のにぎわいとともに盛り上がる夜は、夏の上越を代表する風物詩です。この1日のすべての時間が、このフィナーレに向けて積み重なっていく感覚をぜひ味わってください。
Tips
開催時間は大会公式の最新情報で必ず確認してください(時間未定のため)。荒天の場合は中止または延期となる可能性があります。終了後は周辺道路と直江津駅が大変混雑するため、花火終了後はその場でしばらく余韻を楽しんでから帰路につく時間差帰宅がおすすめです。車利用の場合は事前に駐車場の場所と満車状況を確認しておきましょう。
Food stalls
Where: 海浜公園・直江津屋台会館周辺(うみまちフェスティバル会場)
※Based on previous years. Stall lineups change year to year. Please check the official site for the latest details.
Turn this into a day plan with stall time includedTips
Spot reservations begin early on the fireworks festival day. To secure a good viewing location, it's best to arrive by early evening (before 6:30 PM) for peace of mind. The temporary restrooms in the vicinity will be crowded, so use them early. The area near the river mouth has patches of gravel and grassland, so bringing a thick sheet or cushion will ensure comfort.
Best time to visit
Approximately 45 minutes required. The color gradations in the sky just after sunset and the pleasant night breeze from the sea make this an ideal time.
Access & map
〒942-0001 Joetsu City, Niigata Prefecture, Chuo 4-chome 16
Model course featuring this spot

2026 Naoetsu Gion Festival Grand Fireworks Display - Full Day Enjoyment Course
Niigata
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