
Swimming in the Calm Waters of the Seto Inland Sea Until Evening
About this spot
A beach in Ushimado, Setouchi City, which in 2026 opens from July 11 (Saturday) through August 23 (Sunday). A sea-opening ceremony will be held on July 10 (Friday) at 10 AM, a location cherished locally as herald of summer's arrival. The sea's calm waves are characteristic of the Seto Inland Sea, and swimming is free. Three beach houses line the sandy beach, offering showers, changing rooms, and shops. Since lifeguards are not stationed full-time, parents should keep a watchful eye on their children during water play. From splashing in the shallows to building sandcastles, spend the afternoon leisurely surrounded by Seto Inland Sea scenery.
Season & hours
Name: 牛窓海水浴場
Date & time: 7/11 (Sat)–8/23 (Sun) ※海開きの神事は7/10 (Fri)10:00–
Venue: 瀬戸内市・牛窓海水浴場
Tips
About 10 minutes by car from Michi-no-Eki Ippon Matsu Observation Park. Parking costs 1,000 yen for standard vehicles, 3,000 yen for large vehicles, and 2,000 yen for microbuses. Since lifeguards are not stationed full-time, frequently check on your children. Beach house facilities such as showers and rest areas are fee-based. Summer sand is hot, so beach sandals are recommended.
Best time to visit
After 1 PM, the afternoon sunlight is somewhat gentler, and you can enjoy plenty of time until evening.
Access & map
Ushimado Beach, Setouchi City
Model course featuring this spot

2026 Ushimado Beach Full-Day Course
Okayama
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