Learn how soy sauce is made through easy-to-understand displays
About this spot
A viewing facility adjacent to the Kikkoman factory, representative of Noda, the soy sauce town. Learn about the soy sauce production process from soybeans and wheat through easy-to-understand exhibits and videos. There are also sections for tasting and experiencing aromas, allowing both children and adults to deepen their understanding of the local industry while having fun. This is a must-visit place to start learning about Noda's history and how the town was formed.
Season & hours
Name: 野田夏まつり躍り七夕
Date & time: 8/1 (Sat)–8/2 (Sun) 16:00–21:00
Venue: 野田市・本町通り周辺
野田市の中心・本町通りを舞台に開かれる「野田夏まつり躍り七夕」の会場です。2026年は8月1日から2日までの2日間開催され、初日は16時から21時まで、大きな七夕飾りとともに法被姿の担ぎ手たちが商店街を練り歩きます。しょうゆの町として発展してきた本町通りならではの、歴史ある商家の町並みと祭りの熱気が重なり合う光景が魅力です。1日かけてまちの歴史をめぐった締めくくりに、家族で祭りの活気を味わいましょう。
Tips
開催時間中は商店街周辺が交通規制されることがあるため、公共交通機関の利用がおすすめです。人出が多くなる時間帯もあるので、小さな子ども連れは手をつないで移動しましょう。夕方以降は気温が下がることもあるので薄手の羽織ものがあると安心です。
Tips
Admission is free, but advance reservations may be required, so check before visiting for peace of mind. The facility is air-conditioned, making it a good place to escape the summer heat and take a break. Parking is available.
Best time to visit
Approximately 45 minutes required. It's relatively quiet from late morning to early afternoon.
Access & map
〒278-0037 Chiba Prefecture, Noda City, Noda 110
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