Yui-Shiori
An early dinner at the station-front shopping street, preparing for the festival's main event
YamagataLeisure

An early dinner at the station-front shopping street, preparing for the festival's main event

About this spot

The shopping street extending from Shinjo Station has various restaurants, convenient for a meal before the float procession begins at 5 PM. During the festival period, the station area is filled with festive atmosphere, with lanterns lighting up along the street. By having dinner during this time in preparation for the 5 PM procession, you can enter the main viewing area before the crowd becomes too dense.

Season & hours

Name: 新庄まつり

Date & time: 8/24 (Mon)–8/26 (Wed) Time TBA

Venue: 新庄市中心部

1756年、当時の新庄藩主が凶作からの再興を願って始めたとされる、270年近い歴史を持つ夏まつりです。ユネスコ無形文化遺産「山・鉾・屋台行事」の一つにも登録されています。初日の24日は宵まつりとして、各町内が趣向を凝らした大型の人形山車が新庄市中心部を巡行し、太鼓や笛の音とともに沿道を練り歩きます。夜になるにつれて提灯の灯りが増し、山車の人形飾りが浮かび上がる様子は、この日ならではの光景です。

Tips

巡行ルート周辺は大勢の見物客でにぎわうため、よい場所で見たい場合は早めに沿道へ向かいましょう。ベビーカーでの最前列観覧は難しい場合があるため、家族連れは沿道後方や広めの通り沿いが安心です。荒天時の開催可否は公式情報で確認してください。

Source: summer.walkerplus.com

Tips

As the procession start time approaches, the crowd along the street increases, so it's safer to finish your meal before 4 PM. If you opt for takeout, make sure to get plenty of drinks.

Best time to visit

About 50 minutes needed. Early afternoon (before 4 PM) is relatively easy to find seating.

Access & map

〒996-0024 Yamagata-ken Shinjo-shi Tamon-machi 1

Model course featuring this spot

2026 Shinjo Festival Full-Day Experience Course

Yamagata

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An early dinner at the station-front shopping street, preparing for the festival's main event (Yamagata) | Things to Do & Highlights | Yui (栞)