Tokamachi Oomatsuri: The Summer Festival That Colors Japan's Snowy Region

About this spot

The 2026 Tokamachi Oomatsuri runs for three days from August 25-27, centered around Honmachi Street and its surroundings in Tokamachi city. This major event is eagerly anticipated by residents of Tokamachi, known as one of Japan's most heavily snow-covered regions, as the highlight of summer. The street lights up and fills with families and locals. The 25th, opening day, marks the beginning of the three-day festival. After spending the day visiting the museum and museum you encountered Tokamachi's history and culture, experiencing the festival at night creates a sense of unity unique to this town.

Season & hours

Tips

Traffic restrictions may be in effect around the venue during the festival period. Use public transportation or arrive early. Temperatures can drop at night, so bring a light layer.

Best time to visit

Starting from 5 PM. After dusk around 6 PM or later, when the lights are on, the festival atmosphere is at its most lively.

Access & map

Niigata Prefecture, Tokamachi City Center (Honmachi Street and Surroundings)