Kyū-Karuizawa Ginza Shopping Street (旧軽井沢銀座商店街)

Flow of the course

About this spot

The heart of Karuizawa tourism, bustling with summer visitors since the Meiji era. Along this 750-meter street, established jam shops, bakeries, soft-serve ice cream stands, and miscellaneous shops line the way. Indulge in taste-testing tours of famous Karuizawa jams, freshly baked bread from popular bakeries, and rich milk soft-serve ice cream—the food-walking temptations are endless on this delightful street. Hidden cafés and churches dot the side alleys, making detours and exploration part of the charm.

Tips

The street gets busy around midday, so morning exploration is recommended. Most food-walk items cost just a few hundred yen, so having small change is convenient. Multiple paid parking lots are available near the street entrance. Jams and sweets are popular souvenirs, so bringing a cooling bag is helpful.

Best time to visit

Allow approximately 2 hours. Morning strolls are relatively leisurely.

Access & map

〒389-0102 Nagano Prefecture, Kitasaku District, Karuizawa Town, Karuizawa 878 (長野県北佐久郡軽井沢町軽井沢８７８)