Fresh Highland Vegetables and Fruits Galore: A Market That Marks the Beginning of Your Journey
About this spot
Located right off the Sera IC on the Yamanamikaido connecting Onomichi and Matsue, this roadside station serves as the gateway to a Sera Highland adventure. The shop shelves are lined with freshly harvested vegetables from Sera, along with local specialty produce like pears, grapes, and tomatoes, drawing crowds of locals and tourists from opening hours. There's also a bakery and light food section, perfect for stocking up on travel snacks. The tourism information corner can tell you which flower viewing farms in the area are in peak bloom that day, so you can plan the perfect route before setting off.
Tips
The parking lot is spacious and easy to access in the morning, but fills up around midday. Vegetables and fruits have the best selection in the morning. A cooler bag for takeout is useful to keep your purchases fresh for the journey home.
Best time to visit
Plan for about 40 minutes. Early morning is ideal with the freshest vegetables in stock and minimal crowds.
Access & map
2402-1 Okawaji, Sera Town, Sera District, Hiroshima Prefecture 〒729-3302
Model course featuring this spot
Sera Highland Flower Fields and Winery: A Leisurely Plateau Drive
Hiroshima
Other courses featuring this place
2026 Longevity Camellia Village Festival Full-Day Experience Course
Start by Checking Local Vegetables and Specialty Products in Sera
Explore features & model courses
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