A Roadside Station Where a Demon Monument Greets You and Pheasant Meat Souvenirs Abound
About this spot
A roadside station on National Route 320 in Onikicho, the only town in Japan with 'demon' (oni) in its name, neighboring Matsuno. The charming silhouette of the connected buildings with their triangular roofs, which inspired the station's name, is delightful. On the grounds, the massive demon monument 'Oniohmaru' welcomes visitors. Intricately detailed and impressively crafted, it's a hugely popular photo spot with children. The direct sales shop displays fresh local produce and processed goods, with products featuring local specialty pheasant meat being unique souvenirs. The restaurant also serves famous pheasant dishes. End your full day of play in the gorge by taking home the bounty of the mountain village.
Tips
Approximately 40 minutes by car from Namikaze Gorge. Direct sales shop inventory tends to diminish in the evening, so start shopping right away upon arrival. Taking photos with Oniohmaru is outdoors, so doing so while it's still light is recommended.
Best time to visit
Approximately 40 minutes. The direct sales shop tends to run low on stock in the evening, so if you have something in mind, arrive early.
Access & map
798-1333, Ehime Prefecture, Kita-Uwa District, Onikicho, Eginoshicho 138-6
Model course featuring this spot

Matsuno Namikaze Gorge and Yukiwa Falls: A Refreshing Journey into the Forest Kingdom
Ehime
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