Spread Out a Leisure Sheet Along the Bay and Wait for the Show to Begin
About this spot
In the evening, Uwajima Bay transforms into a place of striking beauty as the setting sun dips behind the western mountains, painting the sky and sea in shifting hues. Festival stalls begin to line the bay shore as crowds gather, and the festive atmosphere of the Ushioni Matsuri fills the air. Lay out your leisure sheet to secure your viewing spot and soak in the festival energy as you await the opening. Locating the restrooms early ensures you can enjoy the fireworks with peace of mind.
Fireworks details
Name: うわじま牛鬼まつり海上打上花火
Date & time: 7/22 (Wed) 20:00–20:30
Venue: 宇和島市・宇和島湾
Shells: approx. 7,000
宇和島の夏の一大祭典「うわじま牛鬼まつり」のフィナーレを飾る海上打上花火です。2026年7月22日(水)20時から20時30分の30分間、宇和島湾の夜空に約7,000発が次々と打ち上がります。穏やかな内海である宇和島湾の水面に映り込む花火の光は、海上打上ならではの美しさ。牛鬼まつりの名の由来となった郷土の祭り文化と、南予の海の風景が重なる夏の夜のクライマックスを、波の音とともに堪能しましょう。
Tips
荒天時の開催可否は宇和島市の公式情報で確認を。終了後は湾岸周辺と宇和島駅が大変混雑します。フィナーレ後は少し時間をおいてから駅へ向かう時間差帰宅がおすすめ。足元が暗い場所があるため、スマートフォンのライトを用意しておきましょう。
Food stalls
Hours: 16:00–21:00
Where: 道の駅みなとオアシスうわじまきさいや広場
※Based on previous years. Stall lineups change year to year. Please check the official site for the latest details.
Turn this into a day plan with stall time includedTips
The bay-side area is accessible on foot from Uwajima Station. Traffic restrictions may be in place during the festival period—confirm via official information beforehand. Food and drinks from festival stalls may sell out early, so consider purchasing a light beverage here in addition to your earlier dinner for extra security.
Best time to visit
Allow approximately 1 hour 10 minutes. Arriving more than an hour before the fireworks start helps secure a good viewing spot
Access & map
〒798-0087 Ehime Prefecture, Uwajima City, Sakashimo Coast
Model course featuring this spot
2026 Uwajima Ushioni Matsuri Fireworks Over the Sea - Full Day Course
Ehime
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