EhimeLeisure

Hunt for souvenirs along nostalgic streets lined with white-walled storehouses and merchant houses

About this spot

A street that conveys the charm of Oozu's castle town, lined with white-walled storehouses and old merchant houses. Once famous as a filming location for NHK's morning serial drama, the street took on this affectionate nickname. Along the way, you'll find sweet shops for a refreshing break and souvenir stores with local crafts - convenient for light refreshments before dinner.

Fireworks details

Name: 新谷夏祭り花火大会

Date & time: 7/24 (Fri) 20:30–

Venue: 大洲市新谷・新谷地区

Shells: approx. 800

2026年7月24日(金)20:30から行われる、大洲市新谷地区の夏祭りの花火です。約800発が打ち上がる規模はコンパクトながら、地域に根ざした祭りらしいあたたかな雰囲気の中で花火を楽しめます。城下町の歴史散策の締めくくりにふさわしい、新谷ならではの夏の夜です。

Tips

荒天時は中止・延期の可能性があるため、事前に大洲市の発表を確認しましょう。終了後は周辺道路が混み合うため、時間差での帰宅がおすすめです。足元が暗いのでスマホのライトがあると安全です。

Food stalls

Where: 新谷商店街

※Based on previous years. Stall lineups change year to year. Please check the official site for the latest details.

Turn this into a day plan with stall time included

Source: hanabi.cloud

Tips

About 10 minutes walk from Garyusan-so. In the evening as the sun angles lower, the town streets become more photogenic. It's also recommended to pick up light snacks here for the coming dinner.