Shinmachi Shopping Street (in front of Iyo-Mishima Station) (新町商店街(伊予三島駅前))

Flow of the course

About this spot

This covered shopping arcade runs in front of JR Iyo-Mishima Station. Located in the center of Shikokuchuo City, it's lined with local eateries and everyday-goods shops, letting you enjoy a stroll in the calm atmosphere typical of a regional town. The arcade also means you can walk without worrying about the weather. It's a convenient spot to pick up a light snack or drinks ahead of the evening's fireworks.

Tips

Within walking distance of the Paper Museum. Summer sun is strong, so take breaks often.

Best time to visit

About 1 hour. This time in the afternoon is relatively calm for walking

Access & map

Ehime Prefecture, Shikokuchuo City, Mishima Chuo 3-chome (愛媛県四国中央市三島中央3丁目)