Matsuyama's Unique Dance Festival, with Food Trucks and Lively Atmosphere

About this spot

A unique festival adapting 'Yakyu-ken,' a traditional parlor game originating in Matsuyama, into a dance form. Held for three days from August 7-9, with the entire area of Oodaidori, Senfune-cho, and Shiroyama Park (Hori-no-uchi area) as venues. Dancers in elaborate costumes and choreography parade through the shopping street, with onlookers clapping in rhythm. Food trucks operate at the Shiroyama Park venue, allowing you to enjoy food while watching the festival—a major attraction of this event. With Matsuyama Castle's keep visible in the backdrop, the castle's night illumination adds to the festive atmosphere.

Season & hours

Tips

Traffic restrictions may be in effect around the venue. Food truck schedules and offerings may vary by day, so check on-site information. When traveling at night, also check tram operating status.

Best time to visit

From 5 PM onward. After sunset when lanterns are lit, around 6 PM and beyond, the festival atmosphere becomes even more vibrant.

Access & map

Ehime Prefecture, Matsuyama City - Oodaidori / Senfune-cho / Shiroyama Park (Hori-no-uchi area)