Odiya Summer Festival Featuring Shinano River Fireworks and Senshu Hill's Lively Atmosphere
About this spot
Odiya Festival, held annually in summer in the town known for ornamental carp and bull-wrestling, runs from August 21-23, 2026. The first day takes place across a wide area spanning Odiya city center, Senshu Hill, and the Shinano River riverbank. As evening falls, fireworks light up the Shinano River, and crowds gather around Senshu Hill, immersing the entire region in festive energy. After experiencing ornamental carp, bull-wrestling, and earthquake recovery history during the day, enjoy the spectacular fireworks and festival atmosphere with your family in the evening.
Season & hours
Name: おぢやまつり
Date & time: 8/21 (Fri)–8/23 (Sun) Time TBA
Venue: 小千谷市街地(千秋が丘・信濃川河川敷周辺)
Tips
The festival venue becomes crowded during fireworks, so early arrival is recommended for a good viewing spot. Traffic restrictions may be in place, making public transportation and walking safer options. As insects increase along the riverbank in the evening, insect repellent is helpful for comfort.
Best time to visit
Arriving from 5 PM onward. The most spectacular viewing is around 7-8 PM when fireworks are launched.
Access & map
Odiya City Center (Senshu Hill and Shinano River Riverbank vicinity), Niigata
Model course featuring this spot
2026 Odiya Festival Full-Day Enjoyment Course
Niigata
Explore features & model courses
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