The Sacred Birthplace of Domestic Jeans: Where Denim Sways Overhead
About this spot
Kojima is the birthplace of domestic jeans in Japan. Along a section of Ajino Shopping Street stands Kojima Jeans Street, lined with local denim brand shops, creating the iconic sight of jeans swaying in the breeze overhead. Try on crafted pieces by skilled artisans or select denim accessories and sundries; shopping and sightseeing in this indigo-dyed streetscape are equally rewarding. Even the vending machines and benches feature denim patterns, making the walk enjoyable for photography enthusiasts as well. Kojima denim, now noted by the world's fashion scene, is sure to impress with its depth and quality.
Tips
Closing days vary by shop, with many closed on Wednesdays, so check in advance. Free parking is available near the street. Denim-colored soft-serve ice cream and other walk-and-eat treats are popular. Allow extra time if you plan to try on items leisurely.
Best time to visit
Approximately 1 hour 30 minutes required. The afternoon is when shops are fully open and the street's atmosphere is most lively.
Access & map
2-5 Ajino, Kojima, Kurashiki City, Okayama Prefecture 〒711-0913
Model course featuring this spot
Kojima: Seto Ohashi Bridge Cruise and Jeans Street - A Day Exploring Ports and Transportation
Okayama
Explore features & model courses
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