Bite into Piping-Hot Jako Ten and Browse Southern Ehime Specialties for Souvenirs
About this spot
A large roadside station in the city center where Uwajima's food and specialties converge under one roof. The main attraction is the demonstration sales of jako ten fried fresh before your eyes. Jako ten—small fish from Uwa Bay minced with bones and fried—is Uwajima's soul food; when you bite into a freshly fried piece, the umami and aromatic crispness fill your mouth completely. Inside, you'll find shelves lined with mandarin orange juice, citrus sweets, Uwa Bay pearls, fresh seafood, and southern Ehime specialties perfect for souvenirs, plus a food court and direct farm sales. The variety is entertaining to browse alone, and you can find ready-made gifts like tai meshi seasoning packets and jako ten assortments that let you recreate Uwajima at home.
Tips
The parking lot is spacious and free. Afternoon weekends draw crowds, so purchase souvenirs early if possible. If you're taking home jako ten or fresh seafood, a cooler bag is a handy precaution. Sampling different mandarin juices makes a perfect snack break.
Best time to visit
Allow approximately 1 hour and 30 minutes. The afternoon allows ample time to enjoy both watching jako ten being fried and leisurely souvenir shopping.
Access & map
〒798-0006 Ehime Prefecture, Uwajima City, Bentenchō 1-chome 1−318−16
Model course featuring this spot
Uwajima: Tai Meshi and Jako Ten - Gourmet Food Walk Through a Castle Town
Ehime
Explore features & model courses
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