Yui-Shiori
Yawatahama Shinmachi Shopping Street (やわたはま新町商店街)
EhimeLeisure

Yawatahama Shinmachi Shopping Street (やわたはま新町商店街)

Flow of the course

About this spot

The shopping street spreading through downtown Yawatahama is dotted with restaurants serving the long-loved local specialty, Yawatahama Champon. This gently flavored noodle dish, seasoned with a seafood-based broth, is popular with visitors as a dish unique to this port town. The shopping street is also home to old-fashioned general stores and sweet shops, letting you experience everyday life in the port town as you stroll along. It is also a good idea to have a light meal here before the fireworks festival.

Tips

About a 10-minute drive from Oji-no-Mori Park. Business hours vary by store, so it is a good idea to check in advance. Some streets have little shade in summer, so take breaks as you walk.

Best time to visit

About 1 hour 15 minutes. It is recommended to visit in the afternoon for a snack or light meal.

How was this spot?

Access & map

〒796-0026 愛媛県八幡浜市矢野町7丁目1447−1

Model course featuring this spot

2026 Yawatahama Minato Fireworks Festival: Full-Day Enjoyment Course

Ehime

Explore features & model courses

Like this spot? Sign up free to save it to your own booklet as a plan or a want-to-go.