Yamagata Marugoto-kan Beni no Kura (山形まるごと館 紅の蔵)
Flow of the course
About 30 min from the previous stop
About 70 min here
About 30 min to the next stop
Next stop: Play out the day at the fountain and the Fuwafuwa Dome until eveningAbout this spot
In central Yamagata City, this tourism and exchange facility was created from the residence and storehouses of a safflower merchant. The grounds hold a building where you can eat and a farm-direct corner, so a meal made with Yamagata ingredients and a souvenir hunt are both done in one stop. In summer, prefecture-grown fruit such as cherries and watermelon lines the shelves, and just looking gives you a sense of the season. The courtyard has a calm atmosphere, making it just the right space to catch your breath after eating. Although it is in the middle of town it stays quiet, which makes it an easy rest stop before the afternoon water play.
Tips
Lunchtime on weekends gets crowded, so arriving early, around 11:00, means a calmer meal. If you buy fresh produce from the farm-direct corner, a cooler bag helps since car interiors get very hot. Benikko Hiroba (べにっこひろば) is about 15 minutes away by car.
Best time to visit
About 1 hour 10 minutes. To avoid the crowds, arriving before noon is recommended.
How was this spot?
Access & map
〒990-0031 山形県山形市十日町2丁目1−8
Model course featuring this spot

2026 Benikko Hiroba Chapu-Chapu Hiroba (べにっこひろば ちゃぷちゃぷひろば) Full-Day Course
Yamagata
Other courses featuring this place
2026 Kajo Central Plaza Fountain Full-Day Course
Lunch and souvenir hunting among the old storehouses
Explore features & model courses
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