
Towel Museum (タオル美術館)
Flow of the course
About 90 min here
About 30 min to the next stop
Next stop: The Essence of Imabari Soul Food: Original Sweet and Spicy Sauce with Soft-Boiled EggAbout this spot
A rare museum in the world dedicated to towels, located in Imabari, which boasts Japan's highest towel production volume. Upon entering the museum, you're greeted by countless colorful thread spools stacked across entire walls. In the galleries, you can view art pieces created from towel fabric and popular character collaborations, and there's also a corner where you can observe the towel manufacturing process up close. The attached shop displays high-quality Imabari towels in abundance, and with its European-style garden and café, you can spend the morning of your journey in a leisurely and elegant manner.
Tips
About 20 minutes by car from Imabari city center. The free parking lot is spacious with plenty of space in the morning. The gallery requires admission, but the shop and café are free to enter. The building is air-conditioned, so a light cardigan is a good idea.
Best time to visit
Allow approximately 1 hour 30 minutes. Early morning right after opening, the galleries are quiet and allow for leisurely viewing.
How was this spot?
Access & map
〒799-1607 Ehime Prefecture, Imabari City, Asakura Kamikō 2930
Model course featuring this spot

Imabari Yakibuta Tamago Gohan and Towel Museum: A Gourmet Port Town Journey
Ehime
Other courses featuring this place
2026 Imabari Citizen Festival "Onmaku" - Full Day Experience
Enjoy the charm of Imabari towels and a European garden
Asakura Summer Festa 2026 - Full Day Experience Course
Experience the charm of Imabari towels and European gardens
2026 Asakura Green Hometown Park Water Play Area: A Full One-Day Course
Tour the process of making Imabari towels. You can even have lunch inside
2026年 今治市営富田海浜プール 1日満喫コース
今治タオルの工程と糸のアートを楽しむ
Explore features & model courses
Like this spot? Sign up free to save it to your own booklet as a plan or a want-to-go.